BELLBOY | HOTELS.COM

associate creative director, co-creator, writer, composer Expedia Group 2025

How do you re-launch a billion-dollar brand like Hotels.com? By building an entirely new global brand mascot from scratch. I co-created Bellboy, Hotels.com’s new spokesbell, and brought him to life with the support of the entire Hotels.com team. Bellboy dances to original brand jingles everywhere from TV to social to Wordle to Penn Station to the 405 to the back of a bus in Korea. Immediately spotlit in Ad Age and Adweek with tons of fan love in the comments, Bellboy had a big debut.